The first conversation is about understanding the business, the current growth system and whether C² is the right executive layer for what you are trying to accomplish.
Phone: 804-200-3224
Email: c2cmoservices@gmail.com
Revenue, markets, service mix, growth goals and constraints.
Channels, spend, agencies, lead sources and current reporting.
Lead handling, appointments, estimates, close rate and follow-up.
CRM, call tracking, attribution, dashboards and data gaps.
You do not need a perfect data package. Be ready to discuss revenue goals, markets, current marketing channels, major vendors, CRM, sales process and the biggest growth questions keeping leadership from feeling confident.
The owner, CEO or executive responsible for growth should usually attend. Depending on the issue, a marketing leader, sales leader or operating partner may also be helpful.