C² exists because home service companies do not need another person selling them marketing. They need an experienced leader on the owner's side connecting marketing, sales, vendors, CRM, technology and revenue.
Cory Cullather did not enter home services from a marketing classroom. He grew up working alongside his father as an electrician, later worked as a general contractor, and learned what it means to solve real customer problems where the work has consequences.
That field perspective followed him into more than 15 years of home-services marketing and advertising. The combination shaped a simple belief: contractors do not need another vendor selling isolated tactics. They need experienced leadership connecting marketing, sales, vendors, technology and revenue — and holding the system accountable.
Field experience. Executive growth leadership. C² understands both sides of the table — the contractor trying to run the business and the marketing ecosystem trying to influence it.
Trade and general-contracting experience combined with more than 15 years in home-services marketing, advertising and revenue strategy.
C² helps home service contractors connect marketing, sales, technology and leadership so owners gain the visibility and structure to find leaks, hold partners accountable and invest smarter.
We do not exist to replace great employees or great marketing partners. We exist to make the entire system work better together.
A growth system has to be built under pressure, measured in reality and strong enough to scale.
Before increasing spend, prove the company is converting and following up on the opportunities it already paid to create.
Good vendors become better when expectations, data and priorities are clear. Weak vendors become easier to identify.
If stages, dispositions, source data and closed-lost reasons are unreliable, marketing decisions will be unreliable too.
The journey may cross search, reviews, AI, referrals, social, direct mail and direct calls. Better decisions matter more than false precision.
Leadership loses value when it turns into unlimited task execution. C² keeps executive time focused on high-value constraints.
C² challenges assumptions and recommends what the business needs — even when that is not what a vendor or internal team wants to hear.
C² brings an independent executive perspective to marketing and revenue decisions that are too important to leave fragmented.