From service work and troubleshooting to panels, generators, EV chargers and larger projects, electrical companies need to know which opportunities are profitable, which are converting and where capacity should go next.
C² founder Cory Cullather worked as an electrician alongside his father before later working as a general contractor and moving into home-services marketing leadership. That experience shapes how C² evaluates the realities behind calls, estimates, crews and customer expectations.
Trade-rooted perspective: C² founder Cory Cullather worked as an electrician alongside his father before later working as a general contractor. The objective is not to pretend every electrical company runs the same — it is to start from the realities of the trade rather than generic agency assumptions.
Track urgent troubleshooting and everyday service demand separately from larger quoted projects.
Panels, generators, EV charging and remodel-related electrical work require different follow-up and sales visibility.
Marketing cannot be scaled responsibly without understanding technician availability, geography and job mix.
Know which markets and service types create the best revenue and margin — not simply the most leads.
The exact labels change by trade, but leadership still needs to understand demand, conversion, economics and control.
Channel performance becomes useful when it connects to what happened after the inquiry.
C² creates the most leverage when the business has enough marketing, people, vendors, technology and pipeline volume that weak coordination can materially affect revenue.
See what is producing profitable revenue — and where the system is leaking.