A home service company can have strong lead volume and still waste revenue between the first inquiry and the final sale. The audit identifies where the system is losing visibility, accountability or opportunity.
The audit follows the money farther than a traditional channel audit.
Lead sources, spend, search visibility, paid media, referrals, traditional channels and source quality.
Speed-to-lead, call handling, booking, appointments or inspections, estimates, follow-up and recovery.
Cost per stage, revenue per lead, acquisition cost and gross-profit visibility when reliable data exists.
CRM integrity, attribution, pipeline aging, vendor reporting, ownership, capacity and executive visibility.
The audit is not a 70-page deck of observations. The goal is to identify the handful of issues that matter most and put them into practical order.
It is a diagnostic of the demand-to-revenue system. C² reviews marketing sources, lead handling, CRM structure, pipeline movement, sales follow-up, attribution and vendor reporting to identify the biggest revenue leaks and decision gaps.
No. A traditional marketing audit often stops at traffic, leads and channel metrics. The C² audit follows the journey deeper into booking, appointments, estimates, sales outcomes, CRM data and revenue.
Yes. The operating pillars remain demand, conversion, economics and control. The audit adapts to each trade's sales process, capacity, service mix and customer journey.
Leadership can implement the findings internally, assign work to existing vendors or engage C² for fractional CMO oversight. The audit is designed to create clarity even if C² is not retained afterward.
Before adding another channel, vendor or budget increase, understand where revenue is currently being won and lost.